Rooted Broth
E-commerce platform development and digital marketing implementation for a premium broth company expanding to retail and DTC.
Year
2025
Client
StudioGen
Role
E-commerce Developer & Digital Strategy Implementation
Technologies
Overview
Rooted Broth knew their product quality was exceptional, but reaching the right customers was the challenge. I built the digital infrastructure to support StudioGen's repositioning strategy, creating both DTC and B2B capabilities that opened new revenue channels.
Problem
Rooted Broth had a strong product but struggled with market positioning and distribution. They needed to simultaneously pursue retail partnerships and direct-to-consumer sales, requiring different digital approaches for each channel while maintaining brand consistency.
Solution
I developed a comprehensive e-commerce platform that could serve both DTC customers and retail buyers. The site featured dual pathways - a consumer-focused shopping experience and a trade section for retailers. I also implemented the digital marketing infrastructure to support StudioGen's new positioning strategy.
Key Highlights
10+ new retail stockists secured within 6 months
32% increase in revenue within 4 months
Dual-channel e-commerce platform (DTC + B2B)
Implemented comprehensive SEO strategy
Integrated email marketing automation
Mobile-optimized shopping experience
Services Delivered
E-commerce Development
Digital Marketing Implementation
Brand Website Development
Conversion Optimization
SEO Implementation
Learnings & Reflections
This project highlighted the importance of flexible e-commerce architecture that can serve multiple customer types. Building systems that work for both end consumers and retail buyers required careful UX considerations and technical planning. The rapid business growth validated the technical foundation we created.
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